Evaluation Criteria: Design Aspects

The design of the website will impact whether people find what they need and enjoy their experience. It's sometimes difficult to balance a need for a consistent design for ease of use with an interesting visual design that will appeal to the audience.

As you examine the design, be sure to consider the audience. Will they find the design both functional and attractice?

Design Aspects Review

Consider the following questions as you are evaluating the website:

• Does the site have an effective entry page (i.e., attractive, logos, slogan, colors, navigation)?
• Does the site have a standard, consistent "look and feel" throughout (i.e., standard template or standard sections)?
• Does the site make appropriate use of fonts (i.e, font type, style, size, color, ease of reading)?
• Does the site make effective use of foreground colors, background colors, and/or images?
• Is the page layout effective and visually appealing?
• Does the graphic design reflect the purpose of the site (i.e., serious, whimsical, visually interesting)?
• Is the design attractive for the intended audience?
• Is there a consistent theme or layout throughout the website?
• Does the graphic design add to (not distract from) the site?
• Are the pages consistent, well-organized and free from clutter?