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Course Materials: Requirements

This page provides a review of the basic requirements for the course. Go to the Course Guide for specific assignments and the Course Calendar for specific due dates.

Getting Started

This course is intended to be a practical exploration of marketing for libraries. Regardless of whether you're interested in public, academic, school, special library or other information work, this course is designed to be flexible enough to address the varied needs of students.

Keep in mind that this class contains students with a wide variety of educational, work, life, and technology experience. Try not to compare yourself to other students. Instead, focus on your own strengths and weaknesses. Be sure to email your instructor if you have questions or concerns about the specific projects and how they can better fit your professional needs.

Course Updates

Your instructor will be sending out periodic class updates to review important course information and assignments. Please read these carefully. If you have questions, please reply to these updates for clarifications or questions.

Oncourse Overview

Since this is an online course, much of the sharing and discussion will happen using the Oncourse online learning environment. However since you'll be experiencing many different technologies in this course, be sure to read the activity guidelines carefully to determine where projects should be shared. Use the following documents if you have questions about Oncourse: What is Oncourse?; Oncourse Menubar: Overview

Oncourse contains a menubar on the left side of the screen for easy navigation. Use the following instructions to help you use the resources for this course:

  1. The SYLLABUS links to all of the course materials.
  2. The ROSTER shows the class list. You may wish to include a personal profile and photo so we can learn a little more about you.
  3. The GRADEBOOK is a place where you can track your progress. If you lose a point, I'll provide a comment indicating the problem.
  4. The MESSAGES area contains a place to send and receive e-mail messages. You might want to check the settings. You can have these messages sent to your personal email if you wish. For class updates, I'll use your regular email address.
  5. The FORUMS are the area for posting general information and class introductions. We'll also use this area for our project postings and discussions. This is where you'll share your projects with peers in your interest area. I've created separate areas so the discussion areas doesn't get so full.
  6. The CHAT area can be used by anyone who would like to share in "real time" with anyone in the class. There are no required course chats.

Virtual Community

The biggest drawback to an online class is the lack of face-to-face communication with your instructor and your peers. I'll be sending out weekly course updates that will hopefully help you feel connected to me. I'll be reading your assignments which will help me feel connected to you. We can email personally whenever you have something you'd like to share or discuss.

Personal Web Space

You will be sharing many projects during the semester. Sometimes I'll indicate where they should be stored. At other times, you'll have a choice. The course materials also provide links to free storage space for resources such as videos. Rather than relying on university space, it's a good idea to start thinking about long-term storage of assignments that you might eventually wish to place in your professional portfolio.

You may wish to share your projects and get feedback from classmates before submitting to your instructor. Classmates can help identify typos and missing elements that can impact your grade. By reading the projects of others you can often find ideas that might enhance your own project. Remember this is not a competition, all projects are graded with the same checklist.

Use the following resources to explore sources of web space.

1. Oncourse. Provides space to store assignments.

One option is to simply attach the file to a message posting. This is fine, but the file wouldn't be available outside Oncourse if others wish to see it. For example, you might want to share it with a prospective employer or friend. Some assignments must be available on the web.

The second option is to upload the file to your Oncourse Workspace and make it public on the web. Use the following readings to learn more about this space:

Here are directions to help you upload to this space and ensure that projects can be viewed by others on the web.

Enter OnCourse. Go to the MY WORKSPACE option in the red banner across the top of the new OncourseCL.

To Upload files:
Click Upload-Download Multiple Resources and follow the directions for Mac or Windows.
You can upload any kind of document including web pages, Word documents, PowerPoint documents, graphics, video, audio, etc.

Once you've uploaded files return to MY WORKSPACE, you should see the new items on the list.
Click the REVISE link next to the file you uploaded.
You'll see choices.
Near the bottom of the page you'll see the web address such as

Your address will be your user name instead of ANLAMB
If you uploaded folders, your address will include the name of that folder after your username such as

Remember NOT to use spaces in folder or file names.

You can use this URL to tell others about this document, file, movie, sound, graphic, or whatever kind of file you uploaded. You can also use this as a link on a webpage or blog.

2. IUBox. Use the IUBox systems to upload documents. Then, choose to SHARE WITH COMPANY. Finally, share the URL.

3. Personal Space. Use your own personal or work web space. Most local service providers give space for personal pages. 

4. Free Web Space (Great choice). Use free services such as Google Sites or Weebly for your own personal site. If you need additional ideas of locations for free space, contact your instructor.


This course contains a number of assignments. A Course Guide will guide you through the materials. You should systematically work your way through the Course Guide.


Throughout the Course Guide, you'll be directed to read web pages and complete assignments. Your activities and projects will reflect your understanding of these readings.

Assignments and Course Projects

Assignments will focus on building specific skills essential in developing effective projects. You are required to complete and share each of these assignments.

You'll find yellow and purple boxes which contain the requirements for the Activities within the Guide. These activities are intended to help you analyze and apply the course content.

In many cases, you will be asked to provide a "high quality replies" to your peers.

Below you'll find examples of the kinds of "responses" that will be counted. Feel free to "get into" the discussion with as many comments to your peers as you'd like. However to receive your 1 response point, be sure that your response is insightful and will help others in their learning.

Assignment Formatting

It is recommended that you write your assignment in a word processor, then paste it into an Oncourse posting. Oncourse has been known to crash, so it's a good idea to have a back up of your text.

Preferred Approach: Provide an quick introduction to your project, then attach a Word or PDF file to your posting. Be sure to double-check that your file attachment works.

DO NOT submit projects to the following formats because many students do not have access to this software: Publisher, Word Perfect, Works. Also, DO NOT use the Web Archive (.MHT file extension) option in Word. It does not work with all versions. If you use these packages, please export as a Word file, a web page, or as a PDF file.

In many cases, it's useful to have a "screen shot" to demonstrate how a software package is used. Here are the directions for making a graphic that can be pasted into Word or attached to an assignment.

Macintosh Screen Capture. If you have Mac OSX, it's easy to use the built-in key commands for grabbing a screen.

If you have Mac OSX, you can also use the Grab Utility. This allows you to capture windows that are open.

Windows Screen Capture. The PRINT SCREEN key allows you to capture the Desktop or individual windows. You'll have to look for this key on your keyboard, it's placement varies with the type of keyboard.

To capture the entire screen:

To capture the current window on your screen:

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