Marketing for Libraries Logo

Course Materials: Calendar

Examine the schedule below. The first column contains dates. The second column contains activities you should work on during the week indicated by the date. The third column showns specific assignments that are due on the date indicated in the first column.

Note on Due Dates: All assignments are due by MIDNIGHT on the dates listed. 
One advantage of this type of course is flexibility. However based on my experiences teaching online, it's important to establish due dates. The due dates are provided to ensure that all students are successful in this course. Please let me know if you need to change these dates because of personal or professional responsibilities. If you email me ahead of time, I will provide an extra day without penalty.

Summer 2016

Date
Suggested Activities
Assignments Due
Before
Wed May 11
Get an IUPUI network account to use Canvas
Explore course materials
Explore Canvas and set up Profile.
Introduce yourself activity.
 
Wed
May 11
Marketing for Libraries
Watch Video 1.
Dempsey 1, 2
Canvas Profile
Introduce Yourself Due
(Introduce Yourself area
of Canvas Forums)
Fri
May 13
Market Audit, Research and the Value of Libraries
Watch Video 2.
Dempsey 3-8
Bridge 1: Marketing Due
Mon
May 16
Audience Analysis
Watch Video 3.
Bridge 1: Reply
Wed
May 18
Market Segmentation
Watch Video 4.
Bridge 2: Research & Analysis Due
Fri
May 20
Product and Service Identification
Watch Video 5.
Bridge 2: Reply
Mon
May 23
The Market Plan and Cycle
Dempsey 9-10, Appendix A
Watch Video 6.
Bridge 3: Segments & Service Due
Wed
May 25
Promotion
Watch Video 7.
Bridge 3: Reply

Fri
May 27
Message Design, Branding and the Library’s Story
Watch Video 8.
Bridge 4: Plans & Promotion Due
Mon
May 30
Memorial Day
Wed
Jun 1
Public Relations
Watch Video 9.
Dempsey 11-14 & Appendix B&C
Bridge 4: Reply
Fri
Jun 3
Publicity
Watch Video 10.
Bridge 5: Branding & PR Due
Mon
Jun 6
Advertising and Sponsorship
Watch Video 11.
Bridge 5: Reply
Wed
Jun 8
Working with Consultants
Watch Video 12.
Bridge 6: Publicity Due
Fri
Jun 10
Community Outreach and Advocacy
Watch Video 13.
Bridge 6: Reply
Mon
Jun 13
Internal Marketing
Watch Video 14.
Bridge 7: Ads & Advocacy Due
Wed
Jun 15
Measuring Impact and the Service Review
Watch Video 15.
Bridge 7: Reply
Fri
Jun 17
Librarians as Innovators
Watch Video 16.
Mon
Jun 20
Last Day of E-Class Final Project Due
Wed
Jun 22
Last Chance Procrastinator's Last Day
Fri
Jun 24
Remember to complete Course Evaluation Course Evaluation Due
Lamb Turns in Grades

| eduscapes | IUPUI Online Courses | Teacher Tap | 42explore | About Us | Contact Us | © 2012-2016 Annette Lamb