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Course Materials: Calendar

Examine the schedule below. The first column contains dates. The second column contains activities you should work on during the week indicated by the date. The third column showns specific assignments that are due on the date indicated in the first column.

Note on Due Dates: All assignments are due by MIDNIGHT on the dates listed. 
One advantage of this type of course is flexibility. However based on my experiences teaching online, it's important to establish due dates. The due dates are provided to ensure that all students are successful in this course. Please let me know if you need to change these dates because of personal or professional responsibilities. If you email me ahead of time, I will provide an extra day without penalty.

Summer 2017

Date
Suggested Activities
Assignments Due
Before
Tue May 9
Get an IUPUI network account to use Canvas
Explore course materials
Explore Canvas and set up Profile.
Introduce yourself activity.
 
Tue
May 9
Marketing for Libraries
Watch Video 1.
Dempsey 1, 2
Canvas Profile
Introduce Yourself Due
(Introduce Yourself area
of Canvas Forums)
Fri
May 12
Market Audit, Research and the Value of Libraries
Watch Video 2.
Dempsey 3-8
Bridge 1: Marketing Due
Mon
May 15
Audience Analysis
Watch Video 3.
Bridge 1: Reply
Wed
May 17
Market Segmentation
Watch Video 4.
Bridge 2: Research & Analysis Due
Fri
May 19
Product and Service Identification
Watch Video 5.
Bridge 2: Reply
Mon
May 22
The Market Plan and Cycle
Dempsey 9-10, Appendix A
Watch Video 6.
Bridge 3: Segments & Service Due
Wed
May 24
Promotion
Watch Video 7.
Bridge 3: Reply

Fri
May 26
Message Design, Branding and the Library’s Story
Watch Video 8.
Bridge 4: Plans & Promotion Due
Mon
May 29
Memorial Day
Wed
May 31
Public Relations
Watch Video 9.
Dempsey 11-14 & Appendix B&C
Bridge 4: Reply
Fri
Jun 2
Publicity
Watch Video 10.
Bridge 5: Branding & PR Due
Mon
Jun 5
Advertising and Sponsorship
Watch Video 11.
Bridge 5: Reply
Wed
Jun 7
Working with Consultants
Watch Video 12.
Bridge 6: Publicity Due
Fri
Jun 9
Community Outreach and Advocacy
Watch Video 13.
Bridge 6: Reply
Mon
Jun 12
Internal Marketing
Watch Video 14.
Bridge 7: Ads & Advocacy Due
Wed
Jun 14
Measuring Impact and the Service Review
Watch Video 15.
Bridge 7: Reply
Fri
Jun 16
Librarians as Innovators
Watch Video 16.
Mon
Jun 19
Last Day of E-Class Final Project Due
Tue
Jun 20
Last Chance Procrastinator's Last Day
Thu
Jun 22
Remember to complete Course Evaluation
Lamb MUST turn in grades by noon on Thursday!
Course Evaluation Due
Lamb Turns in Grades

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