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Video Applications

Learning Objectives
• Define video applications and provide examples.
• Describe best practices in video production.
• Identify hardware and software for video production.
• Identify tools for producing animation and examples.
• Define file sharing sites for video (e.g., YouTube, Vimeo) to reach library goals.
• Define webcasting, vodcasting, and vlogging.
• Use online tools to download videos from video file sharing locations (e.g., KeepVid).
• Define screencasting, identify tools (e.g., Captivate, Camtaisa, Jing), and provide examples of how they can be use used in library settings.

Our world is filled with motion pictures. Library users find video an engaging tool for accessing information, communicating ideas, and learning. From media fair projects to digital storytelling, video has become increasingly popular.

Some libraries, particularly school libraries have YouTube filtered. However, it’s still possible to access this resources through a school version and education channels.

Look for specific YouTube channels such as Kids.Gov YouTube.

Try It!
Go to YouTube: Channels. Look for video channels that relate to libraries.

Best Practices in Video Production

There are two ways to place video on a web page.

The embed code can be placed in websites made with tools such as Google Sites or in blogs such as Blogger. Rather than playing long clips, consider using a series of short clips.

YouTube now has a built-in editor. It's limited, but a nice way to work with videos. You can combine multiple videos you’ve uploaded to create a new longer video. Or, trim at the beginning and/or ending of your videos. Add a soundtrack from our AudioSwap library. Create new videos without worrying about file formats, and publish the new video to YouTube with one click.


Hardware for Video Production

Digital video requires both hardware and software. You'll need a smartphone camera, digital still camera or digital video camera as well as software to edit the photos.

You may think that you need a fancy video camera to take digital videos. However you can create great video with a digital still camera using the movie clip option. Many smartphones such as the iPhone also generates excellent video. If you plan on using your still video camera for a longer video segment, simply purchase a larger memory card.

If you're looking for a video camera for quick, simply productions, consider a flip camera. They're easy to operate and many libraries are circulating them.


Software for Video Production

video softwareMany options are available for video editing.

Apple iMovie and Microsoft Moviemaker are software packages that may have come with your operating system when you purchased your computer. They’re low-end, easy-to-use options.

Adobe Premiere and Apple Final Cut are professional software packages. Although more difficult to learn, they have useful features for advanced video editing.

It’s not necessary to have expensive software for creating library tours, making book trailers, or developing Public Service Announcements.

Adobe Premiere is available through IUWare to students.

Web-based Video Production

There are an increasing number of tools for producing online video content.

Some of the fully functioning online editing tools require lots of bandwidth, so this should be considered when trying to web-based tools.

In addition to high-end tools, basic video tools will capture screens, create animation from still content, and mix together still pictures and audio elements.

Tools such as Animoto are useful can be used to create videos from still and motion images as well as audio files.

Animation Production

While some applications such as Adobe Flash take time to learn, others such as GoAnimate take only a few minutes. The key is selecting the software that best matches your need. Consider ways to combine images and audio elements. Also remember that you can incorporate photographs in addition to line drawing in many packages.

Try GoAnimate. Think about how this tool could be used to create a Public Service Announcement or to make a publicity video for a library service or program.


Try It!
Go to GoAnimate. Try creating a basic project. It's fun!

GIF animation is an easy and effective, yet somewhat dated way to create simple animations. A GIF animation is simply a series of still photos that create a slideshow, show steps in a process, or provides the illusion of movement. There are hundreds of tools for making these animations.

Video File Sharing

YouTube and Vimeo are just two of the popular video file sharing websites.

Vimeo is popular with nonprofits, educational institutions, and libraries.

File sharing websites can easily be overwhelming. Make use of the many quality YouTube channels and Vimeo categories. When you join YouTube, you are assigned a personal channel. This area displays videos you’ve uploaded, subscriptions, favorites, and other information. As a social network, people are encouraged to explore and comment on the videos in other member’s channels.

Many public domain videos are located at

Webcasting and Vodcasting

Webcasting, vlogging, videoblogging, and video sharing are all ways to share video-based content on the web.

Webcasts are often recordings of live events such as the Library of Congress Webcasts.

In most cases, those who share video encourage viewers to respond to their work by adding comments or providing suggestions.

Video recordings can be uploaded to the web and linked from blogs or other websites. These videos may be streamed or downloaded to computers or handheld video devices such as an iPhone.

Sometimes web-based videos are embedded as the main content of a blog. These are called vlogs.

Downloading Video from the Web

When a fast Internet connection isn’t available, it can be useful to download video content and embed it in a presentation. Before downloading, be sure to check any copyright notices.

Video file sharing websites such as YouTube and Vimeo only allow copyright free content. As such, it’s legal to download most videos. They suggest using a service such as Zamzar or KeepVid.

Zamzar is a useful, free service that allows users to convert files and download videos.

KeepVid is a video downloading service. When using this service, don’t click the large advertising buttons. Instead, just paste in the URL of the YouTube or Vimeo video and press the return or enter key or small download button. It will show you different options for downloading your video.


screencastA screencasting tool can be used to record screen actions. A screencast is a recording of the computer screen. You can add audio narration as well as draw arrows, lines, or boxes to label areas of the screen.

Camtasia (software for purchase) and Jing (free download) are popular software applications from TechSmith for screencasting. Other tools such as Adobe Captivate have screen video capture options, but aren’t as effective as Camtasia.

ScreencastOMatic is one of many free, web-based tools for screencasting. can be used for sharing screencasts.

Screencasting is very popular as a tool for creating tutorials to teach library users about the OPAC, electronic databases, and other library resources.


Many desktop and web-based tools are available for video editing. Begin by examining the software that came pre-installed on your computer.

You don’t need expensive video cameras for basic video production. Instead, a still camera or even a smartphone might meet your needs.

File sharing websites such as YouTube and Vimeo are a good place to share video productions. However, keep in mind that some libraries filter YouTube.

Screencasting is an approach to recording the computer screen. It’s an excellent way to produce instructional tutorials.


| eduscapes | IUPUI Online Courses | Contact Us | 2014 Annette Lamb (Adapted from earlier s401 materials)

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