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Designing & Developing Resources:
Print Materials
After completing this chapter, you’ll be able to:
- Identify content characteristics.
- Identify reader characteristics.
- Discuss the use of reader and content characteristics in the design of print materials.
- Identify types of layouts.
- Select an appropriate layout.
- Select margins for a specific document.
- Distinguish between serif and sans serif fonts.
- Select appropriate fonts, sizes, and styles.
- Define and discuss the use of leading and justification.
- Discuss the selection and guidelines for placement of graphics.
- Distinguish between “cutesy” and professional graphics.
- Discuss the use of lines to isolate or draw attention to areas.
- Discuss guidelines for printing.
- Discuss options for packaging print materials.