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Audience Analysis

Audience analysis involves the processes of gathering and interpreting information about the recipients of oral, written, or visual communication. Audience awareness involve the conceptions of the writer, speaker, or performer concerning the recipients of his or her communication. Regardless of whether the author is sharing an oral history, debating an issue, or writing an editorial, the writer or speaker must be aware of the needs, interests, and expectations of his or her audience.

eye means readRead Key Word: Audience Analysis in THE BLUE BOOK by Callison and Preddy, 285-291.

Key Words

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