Marketing is much more than creating attractive displays and updating your Facebook page, it’s about meeting the needs of individuals and groups. If library users aren’t aware of your resources and services, they’re unlikely to visit your physical or virtual library. If they’ve had a bad experience in the past, they may be sharing this negativity with their friends and colleagues.
Marketing is about understanding the needs and interests of current and potential users, reaching those individuals with quality resources and services, and evaluating the experience so adjustments can be made to increase effectiveness, efficiency, and appeal.
Regardless of whether you’re interested in academic, school, public, corporate, health, and/or other special library or information settings, this course is a great elective.
To register for this course, go to IUPUI.
To simply enjoy the lessons, use the links below.
Lesson 1: Overview: Marketing for Libraries
Lesson 3: Audience Analysis
Lesson 4: Marketing Segmentation
Lesson 5: Product and Service Identification
Lesson 6: The Market Plan and Cycle
Lesson 7: Promotion
Lesson 9: Public Relations
Lesson 10: Publicity
Lesson 11: Advertising and Sponsorship
Lesson 12: Working with Consultants
Lesson 13: Community Outreach and Advocacy
Lesson 14: Internal Marketing
Lesson 15: Measuring Impact and the Service Review
Lesson 16: Librarians as Innovators
If you’re interested in the syllabus and course assignments, contact Annette Lamb.