Video Projects: Persuade
Persuasive messages use powerful visual, auditory, and kinesthetic movements to prompt action.
Advertisements are intended to persuade an audience to take some action such as purchase a product or service. Commercial advertisers hope to generate sales through repeated viewing of logos, slogans, and other images associated with their product. This is called branding.
Watch Persuasive Writing Lesson from Teach 21 to learn about how one educator teaches advertising techniques, storyboarding, and persuasive video production.
Take Action
Create a persuasive video asking viewers to take action.
- Middle School Example
- Repair the World. Begin a discussion of how young people can make a difference in the world.
- High School Example
- Recycle Rap. Focuses on recycling.
Advertise a Place, Product, or Event
Apply persuasive techniques to the creation of a video commercial. In addition to traditional commercials, consider a twist. Create a commercial for a product in a different time period or create an election campaign advertisement.
Watch Imagine for Library Advocacy Day.
- Elementary School Example
- Buy My Cereal, Please!: Vimeo
- High School Example
- Enchanted Playhouse (YouTube)
- Basketball Promo
- The Santa Tracker. It's a moc-commercial.
- Slick Rock (YouTube) 2010 advertisement winners
Create a Book, Movie, Play Trailers
Trailers are used to advertise books, movies, plays, or other productions. Do a YouTube search for The Giver Trailer and you'll find lots of examples. Watch book/movie trailers for The Giver 1, 2, 3, 4, 5
- Elementary Book Trailers
- High School Examples
- Scrooge Trailer, Play on Trailer and Younkers Trailer . These trailers advertise their high school play.
For award winning student trailers, go to the Trailee Awards.
Watch lots of professional trailers at Apple.
For book trailer teaching ideas, go to Digital Book Talk.
Explore a Book Trailer webquest.
Advertise a Local Place or Service
Create a video advertisement for a local non-profit or service. For instance, promote the local farmer's market or blood bank. Advertise a local attraction.
Use a specific advertising technique. Some websites with descriptions of techniques are listed below for ideas:
- Advertising Techniques - a simple list with descriptions
- AdCracker's 15 Ad Techniques - each page contains a different techniques with examples
Try It: Create a Book Trailer
Create a short video that persuades someone to read a book.